Wednesday, 21 March 2012

It’s not rocket science, its Catchphrase!


It’s not rocket science, its Catchphrase – in other words, I say what I see, and if I like what I see, I tell you about it. Summertime is steadily approaching. The pressure to get fresh kicks is approaching faster. The early bird catches the worm and all that.

These are some of the gems which have caught my eye recently:


Sometimes buying kicks is like buying a flat, you have to be able to see beyond the fancy wallpaper and sweet smells. Those Asics are a perfect example of my point – not that there is anything fraudulent about them. The average eye can’t see beyond the “bumblebee” yellow and would be turned off straight away. For a kick off, yellow is a prime summer colour, whether you are walking the UK streets, Miami streets or Marbella streets, these are perfect. Fresh, eye catching and kinda sexy. Analyse the pics, check it from other angles. Now do it again.  They are lightweight, perfect in shape, subtle and simple in design and actually quite versatile. Like I said it like buying a flat, you have to envision the future and what you will rock with them before you can truly appreciate them. You can’t just buy them on first impressions, you have to visualise and romanticise. Strip down your barriers and then see the great potential you have.