More than a shoe

The Air Max is more than a shoe according to Nike. Cynics will sneer at such a bold statement, but to be fair, Nike are right. Like it or not, the Air Max franchise is a beast and has stood strong throughout every generation and trend since its birth back on the 80’s, yes, the 80’s! This sort of dominance is often only seen in sport where a team is king for decades, it doesn’t usually happen in the lifestyle fashion world. Similar to FC Barcelona’s motto of “més que un club”, the Air Max truly is more than a shoe. Explore the history on Nike’s website here: http://www.nike.com/us/en_us/c/sportswear/airmax