Focusing on fashion, fantasy and lifestyle for the street sartorial…
Saturday, 26 April 2014
For spring...
Lovely nylon coach jacket. Reminiscent of the old Jordan jackets we used to rock. Perfect for spring. Find out more at the Only NY website. Can't go wrong with this,
Friday, 25 April 2014
The future is here
The Tech Pack Hyperfuse collection takes it to a new
level. Simplified lightweight, stained glass designs make this one of Nike’s most
innovative designs to date. Nike has
stripped down the construction to the bare essentials, while marrying function
with style. This is sure to be a winner for the forthcoming summer. This collection comes in two colourways and
consists of a, windrunner, poncho and a vest. See a sneak preview below and for
full details, visit www.nike.com
Wednesday, 23 April 2014
Friday, 18 April 2014
Wednesday, 16 April 2014
Tuesday, 15 April 2014
Monday, 14 April 2014
Subcultures surfacing
As Reebok delve into subcultures with their feature with Twinsmatic, so many thoughts and questions spring to mind.
How deep will they go with subcultures?
Will they truly acknowledge the subcultures?
For it's is the urban subcultures who generally dictate how cool a brand is. This kudos is like gold dust, once you get it you can't let it slip away. Look at Asics' meteoric rise. Once seen as the running man's shoe, now they are rivalling anyone in terms of coolness. Launches being held in trendy 'underground' stores, collabos with kingpins like Ronnie Fieg and BAIT.
Subcultures are like the sea, they have a mind of their own, they ebb and sway left and right...you have to catch the right wave and ride it.
Reebok's somewhat renaissance is evidence that they have their finger on the pulse - too many recent collabos to mention. However this current project strikes a cord. One can only hope Rewbok truly pay homage to the subcultures that they feed off. It would be so refreshing to see one of these big brands go to the streets. I don't mean contact T4 to speak to an urban act. Go to the streets and speak to the people that make your brand what it is today. Whether it be the hipsters, hip hop heads, funky house crew, graffing artists...from Brixton to Dalston to Seven Sisters, sub sulctures are thriving and need to be acknowledged. These are the unofficial trendsetters, early adopters. These are the people who invent new ways to lace your kicks, roll ups on jeans [a 90's thing now making a global comeback - go look at pictures]. These are the secret [and often not acknowledged] rulers of the trainer world.
Sunday, 13 April 2014
Tracksuit Bottomless pit
I’ve been on a quest for a good pair of tracksuit bottoms
[jogging bottoms] or as they are now known as, sweat pants, for a while. As
someone who is slightly obsessed with tapered jeans, I was hoping to find a cut
of a similar ilk.
I wasn’t looking for an uber-fashionable pair, just something functions [as I will be using them for sport] with a pinch of style.
London’s high street stores offer very little beyond the big baggy flared type or the grey classic fleece. Finding a pair of sweat pants that are tapered at the bottom is proving much harder than expected. There is very little out there to choose from. Having searched high and low, here are a few I have come across, for those who want a bit of style with their sportswear. Some of these can be worn in a non-sporting arena, however I wouldn’t advise it. Sweat pants should stay as sports gear – ultimately.
Nike Tech Fleece Pants
Kith Bleecker Sweatpants
ASOS Sweatpants with mesh panels
Stone Island Shadow Project sweatpants
Stone Island Shadow Project concealed pockets